Thursday, May 08, 2008

Cycling gets your mojo rising

Note: audio track is NSFW (use headphones).

In Hungary, the Ministry of Economics and Transport actually has a Deputy Minister for cycling by the name of Adam Bodor. Bodor's job, put simply, is to get people on their bikes. And so they've produced this ad campaign, meant to convey the idea that cycling is sexy...
         (More + translation)

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